WE BELIEVE IN MORE THAN JUST BUILDING MUSCLE - WE’RE DEDICATED TO CULTIVATING STRENGTH FOR LIFE.
Our philosophy is rooted in three core principles: longevity, knowledge-based training, and injury rehabilitation/prevention.
Longevity
We understand that fitness isn't just about short-term gains; it's about sustaining a strong, healthy body over the long haul. That's why our approach to training prioritizes techniques that promote durability and resilience. We're not just here to help you reach your fitness goals; we're here to ensure you maintain them for years to come.
Knowledge-based Training
We believe in the power of expertise. Our experienced coaches are committed to providing personalized training programs tailored to your unique needs and goals. With a focus on technique, progression, and education, we empower our members to train smarter, not just harder.
Injury Rehabilitation and Prevention
At our core, we prioritize your well-being by combining expert coaching with specialized equipment tailored for injury rehabilitation and prevention. Our mission is to assist you in recovering from past injuries and restoring proper movement patterns, empowering you to thrive.
YOUR COACH
ALEXANDER RIPPON
HEAD COACH | FOUNDER
Hi i’m Alex,
I’ve been a Data Consultant and High Performance Athlete for over 20 years across multiple sports.
When I transitioned back from high performance environments to the commercial gym setting, I was struck by how different my training was to the echo chamber in the health and fitness industry.
Taking advantage of my high performance sport background and data expertise, I started Iron Focus with the aim of bringing an athletic and data driven approach to training to the everyday gym enthusiast.
Discover the difference a focused approach to fitness can make in your life.